/* ============================================================
   Show Me Automations
   Palette: forest green anchor, warm cream bg, rust-clay accent,
   gold detail. Display = Bricolage Grotesque. Body = Source Serif 4.
   ============================================================ */

:root {
  /* Color */
  --green:      #1f3a2e;   /* deep forest green — the anchor */
  --green-deep: #16291f;   /* darker green for footer/contrast */
  --cream:      #f4eee1;   /* warm off-white background */
  --cream-2:    #efe7d6;   /* slightly deeper cream for panels */
  --ink:        #211d16;   /* warm near-black text */
  --ink-soft:   #4a443a;   /* muted body text */
  --rust:       #bf552a;   /* clay / rust orange accent */
  --rust-deep:  #a3461f;   /* pressed accent */
  --gold:       #c79a3a;   /* gold detail */
  --line:       #d8cdb6;   /* hairline rule on cream */
  --line-dark:  #2f4a3c;   /* hairline rule on green */

  /* Type */
  --display: "Bricolage Grotesque", "Arial Narrow", system-ui, sans-serif;
  --body:    "Source Serif 4", Georgia, "Times New Roman", serif;

  /* Layout */
  --maxw: 1180px;
  --pad: clamp(20px, 5vw, 64px);
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  background-color: var(--cream);
  /* subtle film grain — hand-built, not sterile */
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.035'/%3E%3C/svg%3E");
  color: var(--ink);
  font-family: var(--body);
  font-size: 1.075rem;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; }

.wrap {
  width: 100%;
  max-width: var(--maxw);
  margin-inline: auto;
  padding-inline: var(--pad);
}

.ico { width: 1.05em; height: 1.05em; fill: currentColor; flex: none; }

/* ---------- Buttons ---------- */
.btn {
  --btn-bg: var(--green);
  --btn-fg: var(--cream);
  display: inline-flex;
  align-items: center;
  gap: .55rem;
  font-family: var(--display);
  font-weight: 700;
  font-size: 1.02rem;
  letter-spacing: .005em;
  text-decoration: none;
  padding: .85rem 1.4rem;
  background: var(--btn-bg);
  color: var(--btn-fg);
  border: 2px solid var(--btn-bg);
  border-radius: 2px;          /* squared-off, not pill — solid, not floaty */
  cursor: pointer;
  transition: transform .08s ease, background-color .15s ease, box-shadow .15s ease;
  box-shadow: 0 2px 0 rgba(0,0,0,.18);
}
.btn:hover { transform: translateY(-1px); }
.btn:active { transform: translateY(1px); box-shadow: 0 1px 0 rgba(0,0,0,.18); }

.btn-primary { --btn-bg: var(--green); --btn-fg: var(--cream); }
.btn-primary:hover { background: var(--green-deep); border-color: var(--green-deep); }

.btn-accent { --btn-bg: var(--rust); --btn-fg: #fff; }
.btn-accent:hover { background: var(--rust-deep); border-color: var(--rust-deep); }

.btn-ghost {
  background: transparent;
  color: var(--green);
  border-color: var(--green);
  box-shadow: none;
}
.btn-ghost:hover { background: var(--green); color: var(--cream); }

.btn-lg { font-size: 1.15rem; padding: 1rem 1.7rem; }

/* ---------- Section helpers ---------- */
.section-kicker {
  font-family: var(--display);
  font-weight: 700;
  font-size: .82rem;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--rust);
  margin: 0 0 .9rem;
  display: inline-flex;
  align-items: center;
  gap: .65rem;
}
.section-kicker::before {
  content: "";
  width: 28px;
  height: 3px;
  background: var(--rust);
  display: inline-block;
}
.section-kicker--light { color: var(--gold); }
.section-kicker--light::before { background: var(--gold); }

.section-title {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(2rem, 4.5vw, 3.1rem);
  line-height: 1.04;
  letter-spacing: -0.01em;
  margin: 0 0 1.5rem;
}

/* ============================================================
   HEADER
   ============================================================ */
.site-header {
  border-bottom: 1px solid var(--line);
  background: color-mix(in srgb, var(--cream) 85%, transparent);
  backdrop-filter: blur(2px);
  position: sticky;
  top: 0;
  z-index: 50;
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding-block: .85rem;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: .65rem;
  text-decoration: none;
  color: var(--green);
}
.brand-mark {
  font-family: var(--display);
  font-weight: 800;
  font-size: 1.05rem;
  letter-spacing: .02em;
  background: var(--green);
  color: var(--cream);
  width: 2.1rem;
  height: 2.1rem;
  display: grid;
  place-items: center;
  border-radius: 2px;
}
.brand-name {
  font-family: var(--display);
  font-weight: 700;
  font-size: 1.12rem;
  letter-spacing: -0.01em;
}
.header-phone {
  display: inline-flex;
  align-items: center;
  gap: .5rem;
  text-decoration: none;
  font-family: var(--display);
  font-weight: 700;
  color: var(--green);
  font-size: 1rem;
}
.header-phone:hover { color: var(--rust); }

/* ============================================================
   HERO  — left-aligned, asymmetric
   ============================================================ */
.hero {
  border-bottom: 3px solid var(--green);
  padding-block: clamp(3rem, 8vw, 6.5rem);
  position: relative;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.55fr 1fr;
  gap: clamp(2rem, 5vw, 4.5rem);
  align-items: end;
}
.eyebrow {
  font-family: var(--display);
  font-weight: 600;
  font-size: .95rem;
  letter-spacing: .04em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin: 0 0 1.1rem;
}
.hero-title {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(3.2rem, 10vw, 6.6rem);
  line-height: .92;
  letter-spacing: -0.025em;
  margin: 0 0 1.6rem;
  color: var(--green);
}
.hero-sub {
  font-size: clamp(1.15rem, 2.4vw, 1.5rem);
  line-height: 1.45;
  max-width: 36ch;
  margin: 0 0 2rem;
  color: var(--ink-soft);
}
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: .85rem;
  margin-bottom: 1.1rem;
}
.hero-callnote {
  font-size: 1rem;
  color: var(--ink-soft);
  margin: 0;
}
.hero-callnote a {
  font-family: var(--display);
  font-weight: 700;
  color: var(--green);
  text-decoration: none;
  border-bottom: 2px solid var(--gold);
}
.hero-callnote a:hover { color: var(--rust); border-color: var(--rust); }

/* Hero side card — a solid stat panel, not a floaty blob */
.hero-card {
  background: var(--green);
  color: var(--cream);
  padding: clamp(1.6rem, 3vw, 2.2rem);
  border-radius: 2px;
  position: relative;
  box-shadow: 8px 8px 0 var(--gold);   /* hard offset shadow — bold, human */
}
.hero-card-rule {
  width: 44px;
  height: 4px;
  background: var(--rust);
  margin-bottom: 1.3rem;
}
.hero-card-stat {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(3.2rem, 7vw, 4.4rem);
  line-height: 1;
  margin: 0 0 .6rem;
  color: #fff;
}
.hero-card-text {
  font-size: 1.05rem;
  line-height: 1.5;
  color: #e7ddc8;
  margin: 0 0 1.2rem;
}
.hero-card-foot {
  font-family: var(--display);
  font-weight: 700;
  font-size: 1.15rem;
  margin: 0;
  color: var(--gold);
}

/* ============================================================
   PROBLEM  — dark green band, makes him feel it
   ============================================================ */
.problem {
  background: var(--green-deep);
  color: var(--cream);
  padding-block: clamp(3.5rem, 8vw, 6rem);
  position: relative;
}
.problem-headline {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(2rem, 5.2vw, 3.7rem);
  line-height: 1.05;
  letter-spacing: -0.015em;
  max-width: 18ch;
  margin: 0 0 2rem;
}
.problem-headline .hl { color: var(--gold); }
.problem-body {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  max-width: 920px;
}
.problem-body p { margin: 0; font-size: 1.18rem; line-height: 1.55; color: #ddd3bf; }
.problem-punch {
  border-left: 4px solid var(--rust);
  padding-left: 1.3rem;
}
.problem-punch strong { color: #fff; }

/* ============================================================
   HOW IT WORKS — numbered sequence, not feature cards
   ============================================================ */
.how { padding-block: clamp(3.5rem, 8vw, 6rem); }
.how .section-title { max-width: 16ch; }

.steps {
  list-style: none;
  margin: 2.4rem 0 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  border-top: 2px solid var(--green);
}
.step {
  padding: 2.2rem clamp(1rem, 2.5vw, 2rem) 1rem 0;
  position: relative;
}
.step + .step {
  border-left: 1px solid var(--line);
  padding-left: clamp(1.4rem, 2.5vw, 2.2rem);
}
.step-num {
  font-family: var(--display);
  font-weight: 800;
  font-size: 3.2rem;
  line-height: 1;
  color: var(--rust);
  display: block;
  margin-bottom: .9rem;
}
.step-title {
  font-family: var(--display);
  font-weight: 700;
  font-size: 1.5rem;
  margin: 0 0 .6rem;
  color: var(--green);
}
.step-text { margin: 0; color: var(--ink-soft); font-size: 1.05rem; }

/* ============================================================
   BENEFITS
   ============================================================ */
.benefits {
  background: var(--cream-2);
  border-block: 1px solid var(--line);
  padding-block: clamp(3.5rem, 8vw, 6rem);
}
.benefits-grid {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(2rem, 6vw, 5rem);
  align-items: start;
}
.benefits-lead {
  font-size: 1.15rem;
  line-height: 1.55;
  color: var(--ink-soft);
  margin: 0;
  max-width: 36ch;
}
.benefit-list {
  list-style: none;
  margin: 0;
  padding: 0;
}
.benefit-list li {
  display: flex;
  align-items: flex-start;
  gap: .85rem;
  font-size: 1.18rem;
  line-height: 1.4;
  padding: 1rem 0;
  border-bottom: 1px solid var(--line);
}
.benefit-list li:first-child { padding-top: 0; }
.benefit-list li:last-child { border-bottom: none; }
.check {
  flex: none;
  width: 1.6rem;
  height: 1.6rem;
  margin-top: .1rem;
  border-radius: 50%;
  background: var(--green);
  position: relative;
}
.check::after {
  content: "";
  position: absolute;
  left: 50%; top: 46%;
  width: .4rem; height: .75rem;
  border: solid var(--gold);
  border-width: 0 .19rem .19rem 0;
  transform: translate(-50%, -55%) rotate(45deg);
}

/* ============================================================
   DEMO — the conversion centerpiece
   ============================================================ */
.demo { padding-block: clamp(3.5rem, 8vw, 6rem); }
.demo-box {
  background: var(--green);
  border-radius: 3px;
  padding: clamp(.5rem, 1vw, .65rem);              /* frame */
  box-shadow: 10px 10px 0 var(--rust);
}
.demo-box-inner {
  border: 2px solid var(--gold);
  border-radius: 2px;
  padding: clamp(1.8rem, 5vw, 3.4rem);
  color: var(--cream);
}
.demo-box .section-kicker { color: var(--gold); }
.demo-box .section-kicker::before { background: var(--gold); }
.demo-title {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(1.9rem, 4.5vw, 3rem);
  line-height: 1.05;
  letter-spacing: -0.015em;
  margin: 0 0 1.1rem;
  color: #fff;
  max-width: 18ch;
}
.demo-text {
  font-size: 1.18rem;
  line-height: 1.55;
  color: #e2d8c3;
  max-width: 52ch;
  margin: 0 0 1.8rem;
}
.demo-audio { margin-bottom: 1.8rem; }
.demo-audio audio {
  width: 100%;
  max-width: 480px;
  border-radius: 2px;
}
.demo-actions { display: flex; flex-wrap: wrap; gap: .9rem; }

/* ============================================================
   LOCAL TRUST STRIP
   ============================================================ */
.local {
  background: var(--rust);
  color: #fff;
  text-align: center;
  padding-block: clamp(2.8rem, 6vw, 4.2rem);
}
.local-inner { max-width: 720px; }
.local-star { width: 2.2rem; height: 2.2rem; fill: var(--gold); margin: 0 auto 1rem; }
.local-line {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(1.5rem, 4vw, 2.4rem);
  line-height: 1.1;
  letter-spacing: -0.01em;
  margin: 0 0 .8rem;
}
.local-sub {
  font-size: 1.12rem;
  line-height: 1.5;
  margin: 0;
  color: #ffe9d8;
}

/* ============================================================
   CTA / CONTACT
   ============================================================ */
.cta { padding-block: clamp(3.5rem, 8vw, 6rem); }
.cta-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: clamp(2rem, 6vw, 5rem);
  align-items: center;
}
.cta-title {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(2.4rem, 6vw, 4rem);
  line-height: 1;
  letter-spacing: -0.02em;
  margin: 0 0 1.1rem;
  color: var(--green);
}
.cta-text {
  font-size: 1.2rem;
  line-height: 1.5;
  color: var(--ink-soft);
  max-width: 38ch;
  margin: 0 0 2rem;
}
.cta-contact {
  background: var(--cream-2);
  border: 1px solid var(--line);
  border-top: 4px solid var(--green);
  border-radius: 2px;
  padding: clamp(1.6rem, 3vw, 2.2rem);
}
.cta-contact-label {
  font-family: var(--display);
  font-weight: 700;
  font-size: .82rem;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--rust);
  margin: 0 0 1.2rem;
}
.contact-list { list-style: none; margin: 0; padding: 0; }
.contact-list li {
  display: flex;
  flex-direction: column;
  gap: .15rem;
  padding: .85rem 0;
  border-bottom: 1px solid var(--line);
}
.contact-list li:last-child { border-bottom: none; padding-bottom: 0; }
.contact-list li:first-child { padding-top: 0; }
.contact-key {
  font-family: var(--display);
  font-weight: 700;
  font-size: .78rem;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--ink-soft);
}
.contact-list a, .contact-list span:not(.contact-key) {
  font-family: var(--display);
  font-weight: 700;
  font-size: 1.18rem;
  color: var(--green);
  text-decoration: none;
}
.contact-list a:hover { color: var(--rust); }

/* ============================================================
   FOOTER
   ============================================================ */
.site-footer {
  background: var(--green-deep);
  color: #c9bfa9;
  padding-block: 1.6rem;
}
.footer-inner {
  display: flex;
  flex-wrap: wrap;
  gap: .5rem 1.5rem;
  align-items: center;
  justify-content: space-between;
}
.footer-brand {
  font-family: var(--display);
  font-weight: 700;
  color: var(--cream);
  font-size: 1.05rem;
}
.footer-copy { font-size: .92rem; }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 880px) {
  .hero-grid { grid-template-columns: 1fr; align-items: stretch; }
  .hero-card { box-shadow: 6px 6px 0 var(--gold); }
  .problem-body { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; border-top: none; }
  .step {
    border-top: 2px solid var(--green);
    padding: 1.6rem 0 1.4rem;
  }
  .step + .step { border-left: none; padding-left: 0; }
  .benefits-grid { grid-template-columns: 1fr; }
  .cta-grid { grid-template-columns: 1fr; }
}

@media (max-width: 560px) {
  body { font-size: 1.04rem; }
  .header-phone span { display: none; }     /* keep just the icon on tight phones */
  .header-phone::after { content: "Call"; font-family: var(--display); }
  .hero-actions .btn { flex: 1 1 auto; justify-content: center; }
  .demo-box { box-shadow: 6px 6px 0 var(--rust); }
  .footer-inner { flex-direction: column; align-items: flex-start; }
}

/* Respect reduced motion */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .btn { transition: none; }
}